In this collaborative rebranding design, my group members and I focused on a specific company that we all found interesting, aiming to rebrand it. We all agreed upon Zumiez.
Zumiez is well known in the skateboarding community, but not for the right reasons. We found out that Zumiez doesn't sell its merchandise. On the other hand, they do sell other well-known skateboarding company brands. Zumiez also puts other local skateboarding shops out of business while not contributing back to the skateboarding community.
In the end we rebranded Zumiez in a way where it can still collaborate with well-known skateboarding brands, collaborate with local companies that teach kids to skate, and create their own merchandise.
