In this collaborative project, my group members and I focused on a specific company to rebrand that we all thought was interesting. We all agreed upon Zumiez. Zumiez is well known in the skateboarding community, but not for the right reasons. We researched that Zumiez doesn't sell its own merchandise. On the other hand, they do sell other well-known skateboarding company brands. Zumiez also puts other local skateboarding shops out of business while not contributing back to the skateboarding community. We rebranded Zumiez in a way where it can still collaborate with well-known skateboarding brands, collaborate with local companies that teach kids to skate and create their own merchandise.
